How to Stop Undervaluing Your Product-And Start Getting Paid What It’s Worth (Podcast)

I joined Mark Stiving’s pricing podcast for an episode on estimating customer-side value and turning that into prices (and then revenue).

“You want to look for an aggregate set of data about what’s happening in your marketplace as opposed to attaching a lot of overweight to your two largest accounts.”
- How to define and communicate economic value effectively
- How sales teams and product managers can align for better pricing decisions.
- Tips on framing value in sales conversations without overwhelming buyers.

See https://impactpricing.com/podcast/how-to-stop-undervaluing-your-product-and-start-getting-paid-what-its-worth-with-rich-mironov/

30 minutes

Originally published at https://richmironov.substack.com.