The Art of Product Management: 2nd Edition

The Art of Product Management: Lessons from a Silicon Valley Innovator (2nd Edition) takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley’s tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams.

First published in 2008 and revised in 2024, The Art of Product Management brings together the best insights from the first decade of Product Bytes, Rich Mironov’s long-running blog about product strategy, software product management technology companies, and how they interact. This collection is for everyone who builds or markets the next new thing.

“Rich just gets it. Whether we are talking about complex organizational dynamics, the fundamentals of product management, or the messy bits between our own ears, Rich excels at putting what we all think but can’t quite articulate into words. As if that wasn’t enough, he then layers on many of his own treasured insights.”
— Teresa Torres, Speaker, Product Discovery Coach, author of Continuous Discovery Habits